Our history

More than 80 years of experience: Know-How and performance you’ll notice!

1933

The company TERRA

The company TERRA

was established in the far 1933, the Latin name terra standing for mother earth, giving us all of our products.
The main activity

The main activity

back in the early 1900’s was the export of South Tyrolean apples and pears towards Germany.

After World War II the small range of articles was extended by produce of other italian regions. Within a short amount of time the assortment of TERRA included the most important fruits, vegetables as well as citrus fruits from Italy.

At the same time the export destinations multiplied as well. From delivering only to Germany we grew to provide for Middle and Eastern European countries.

Since then the necessities of our buyers have changed a lot and in the past years our main destination became the supermarket chains.

Company

Changes & growth

The postwar period

The postwar period

required a lot of effort and resourcefulness. The changes, that occured in the production as well as in the distribution, were tremendous.

The sorting, packing and logistics, which are considered a normality nowadays were unthinkable back then.

We kept up with the times and managed to strenghten our roots in the production by nourishing our strong cooperation with the leading agricultural companies.

Company
Construcion of the warehouse

Construcion of the warehouse

of Terra Logistik in Siebeneich

1958

Careful selection

Our sense of duty

Our sense of duty

tells us to satisfy any requirements of our clients. This belief led us to collaborating only with the very best of our producers.

The careful selection of our producers protracted over years, and now we can proudly affirm that we reached a considerable potential regarding quality and quantity of our products.

Our huge commitment made it possible for us to guarantee mixed deliveries with exceptional delivery times.

The cooperation

The cooperation

with private and cooperative companies allows us to control the products from the origin.

Our aim is to be a reliable partner for the end-consumer.

One of the most important aspects of the cooperation with our producers is our participation in the planning of the cultivation of the coming season, as well as our financial aid for the producers.

Planning of the cultivation

1998

Establishment

Establishment

of Terra the way we know and appreciate the company today.

Logo groß

Sustainable cultivation

Organic produce

Organic produce

is experiencing a constant increase of demand, especially organic citrus fruit. Our organic, biodynamic and Naturland certified producers are certainly amongst the best producers in Italy.

erfahren bei uns eine konstante Zunahme, im Besonderen Zitrusfrüchte. Unsere Bio, Naturland und Demeter zertifizierten Lieferanten gehören sicher zu den besten Produzenten in Italien.

Quality and freshness

Quality and freshness

are common practice in our daily business.

We strive to see our clients completely satisfied. Therefore we attend personally to your concerns, requirements and wishes regarding fresh fruit and vegetables.

Customer satisfaction

2015

Start of our own production

Production

Production

Terra has her own production now as well. Since 2015 we are actively producing apples in South Tyrol and we are currently working on further projects.
We cooperate with long-lived experts in production in order to guarantee the highest quality goods.

Please contact us for more information about our new production.