Organic fruit and vegetables
There has never been so much public interest in both the quality and composition of food. Consumers are increasingly demanding safe, high quality fruit and vegetables; demand for organic produce is escalating.
environment and nutrition
Food scandals in recent years are driving the increase in popularity of organic products. Greater availability and higher sales of organic food have come from greater awareness of the environment and nutrition. The Business faces very stringent quality requirements and legislation.
To be organic, products must have been grown in strict compliance with legislation. EUR Regulation 2092/91 has certainly done its bit towards setting down the minimum requirements for organic produce. Consumers are better informed thanks to the introduction of the organic label which is only ever applied to truly organic produce. This strict requirement is the only way to increase consumer confidence and product credibility, thus ensuring long-term success.